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The Business of Content

Sep 29, 2021

Snigdha Sur’s first idea for a media startup was a kind of Netflix-for-Bollywood streaming service, but when she spoke to investors about the idea, they all pointed out that it would be too easy for Netflix to simply copy her strategy.

Though she quickly scrapped that idea, she still wanted to launch some sort of...

Sep 8, 2021

Most subscription strategies have a pretty straightforward value exchange: in exchange for a monthly payment, the subscriber gains access to premium content that’s locked behind some kind of paywall.

But what if you want to keep all your best content in front of the paywall? What could you still offer to your audience...