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The Business of Content

May 29, 2019

Back in 2011, LinkedIn announced that it was hiring Dan Roth, who was then the editor of Fortune.com, to serve as its editor in chief. Given LinkedIn’s then role as mostly a repository for online resumes, the move had many scratching their heads.

Over the next few years, though, Roth’s team would roll out a number...


May 21, 2019

For a few years, Ben Cohen was living the dream. His political opinion site, The Daily Banter, was growing in leaps and bounds, generating enough traffic and ad revenue to support several full-time writers. At its height, the site was getting upwards of 6 million unique visitors a month, fueled in large part by readers...


May 15, 2019

With social platforms like Facebook throttling distribution for news and the online ad market collapsing, more and more writers are turning to paid newsletters as a way to make a living. In a November 2018 episode of this podcast, I interviewed Hamish McKenzie, the co-founder of Substack, a platform that made it easy...


May 6, 2019

It seems like not a week goes by without another online publisher announcing a subscription paywall, but that didn’t make me any less surprised when Business Insider debuted its own paid subscription product.

Founded in 2007 by Henry Blodget, Business Insider took boring, staid business reporting and curated it with a...