Preview Mode Links will not work in preview mode

The Business of Content

Mar 27, 2018

In 2014, former Major League Baseball player Derek Jeter launched a media company with a novel premise. Called The Players’ Tribune, it’s a sports site that’s produced and written by pro athletes themselves.

Many wondered if this would result in what are essentially bland, rewritten press releases that would be...

Mar 19, 2018

If you want to subscribe and listen to podcasts, there are dozens of apps to choose from, including podcast-specific apps like Stitcher and even music streaming apps like Spotify.

But anyone who works in the industry knows that Apple is the king of podcasts; its podcast app, which it spun off from iTunes a few years...

Mar 7, 2018

This week I interviewed a guy named Ernie Smith.

Why do I think Smith is so fascinating? Because over the past decade he’s created two successful media properties, each with the absolute opposite goal of the other.

The first was a Tumblr account called ShortFormBlog. It amassed over 140,000 followers and was one of...