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The Business of Content

Jan 21, 2019

The Atlantic may be a 160-year-old institution, but it isn’t shy about experimenting with new things. It was one of the first traditional publications to go all-in on digital media in the late-aughts and managed to achieve profitability from the move pretty quickly. It experimented with brand new verticals like The...

Jan 13, 2019

When Ben Collins launched his blog about Google Sheets, which is basically Google’s version of Excel, he didn’t intend for it to become a full-time business. He was just documenting his learning process and hoped the blog would serve as an online portfolio for when he went out to seek full-time employment.

But he...

Jan 6, 2019

In 2017, The Wall Street Journal published an op-ed titled “How Antitrust Undermines Press Freedom.” It was written by David Chavern, the head of the News Media Alliance, a trade group that represents over 2,000 publishers.

In it, he argues that Facebook and Google have effectively cornered the digital ad market,...