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The Business of Content

Nov 30, 2022

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Matt Brown didn’t set off to build his own solo newsletter business, but he fell into it after taking a buyout at Vox Media sports site SB Nation during the height of the pandemic – a period when very few media companies were hiring.

 

While his SB Nation beat covered all of...


Oct 26, 2022

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When the media outlet Roca News launched in the year 2020, it started creating just about every kind of content you can imagine. There was a newsletter, a podcast, and accounts on every single social media platform.

 

But this everything-but-the-kitchen sink approach...


Oct 19, 2022

My newsletter: https://simonowens.substack.com/

 

You’ve probably noticed that true crime is having a bit of a moment right now. Podcasts dedicated to the genre dominate the charts, and every week there’s a new hit series on one of the major TV streaming services.

 

Jim Brown approached true crime from a different...


Sep 28, 2022

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Louie Woodall knows his way around a financial disclosure document. Since graduating college, he’s worked for several media outlets that report on the intricacies of financial risk. In 2020, he decided to combine this expertise with his...


Sep 14, 2022

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The podcast industry is around 17 years old, and Libsyn was among the first companies launched to service that industry. For most of that time, it focused on paid podcast hosting, but in recent years it’s acquired companies that specialize in podcast advertising and...