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The Business of Content

Jul 30, 2018

When Christopher Wink graduated college in 2008, he had no intention of launching a media company. He just wanted an entry level journalism job that would allow him to work his way up within the industry.

But back then, when newspapers were hemorrhaging revenue and announcing mass layoffs, there weren’t a lot of...

Jul 22, 2018

Back in January, Facebook made an announcement that shocked the publishing world: It was tweaking its Newsfeed algorithm so there would be less emphasis on Facebook pages and more focus on what your friends were sharing.

Reach for Facebook pages was expected to plummet, and publishers that had grown addicted...

Jul 12, 2018

It’s impossible to know which company launched the first branded podcast, but one of the earliest well known examples was GE’s The Message. Produced in collaboration with Panoply, The Message was a science fiction documentary that generated millions of downloads and a rabid fanbase.

Ever since GE’s runaway...