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The Business of Content

Nov 9, 2021

Over the past few years, dozens of star journalists at mainstream media outlets announced that they were quitting their jobs to launch their own ventures, usually on platforms like Substack. As a result, some have drastically increased their income, sometimes into the seven figures. 

As more and more writers defected, I...

Nov 4, 2021

For the past decade, publishers have utilized metered paywalls to grow their subscription businesses. Under that model, a reader gets to view a certain number of free articles before a paywall pops up and requires them to subscribe. 

But how many free articles should a user encounter before they hit a paywall?

Nov 1, 2021

Over the past several weeks, Spotify made several major announcements in the podcast space.

It opened up its advertising ecosystem to anyone who hosts their podcasts on Anchor. It launched the ability for podcast hosts to create video versions of its podcasts. And it reported two major milestones on its...