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The Business of Content

Aug 31, 2022

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When Boye Fajinmi started hosting parties with a few of his friends, he had no idea that it would become a sprawling events and media company. They were just looking for a fun way to network with other creative workers like themselves. At the time, Boye...

Aug 28, 2022

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It’s incredibly difficult to convert your audience from free readers/viewers/listeners into paying subscribers. In this meeting, we’re going to discuss all of the optimization strategies that increase conversion and reduce...

Aug 17, 2022

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In terms of career advancement, Brandi Kruse was at the top of her game. As a TV news correspondent in the large media market of Seattle, she was paid more than most of her industry peers, and she even hosted her own longform weekly talk show. 


But in late 2021, she...

Aug 3, 2022

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Over the past decade, several major media companies have invested in building out their data journalism operations. ABC News has FiveThirtyEight, The New York Times has The Upshot. And Vox Media runs


These outlets have leveraged publicly available data to...