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The Business of Content

May 31, 2023

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May 17, 2023

When it comes to creating content for online audiences, few people are more experienced than Mark Talkington. He was one of the original editors of and then later spent 20 years as the news editor for, the massive web portal owned by Microsoft.


But starting at the beginning of the pandemic, Mark began...

May 9, 2023

Of all the media revenue models, subscriptions can be the most tricky to execute well. There are just so many variables at play that impact a publisher’s ability to succeed. You have to figure out what to place both in front of and beyond your paywall, how to price your subscription, how to convert free readers into...

May 3, 2023

The local news industry has seen better days. The last 15 years or so have been pockmarked with mass layoffs, shuttered newspapers, and growing news deserts.


But there have been bright spots in the local news landscape … lean media startups that aim to fill the gaps left by their legacy newspaper counterparts. One...

Apr 25, 2023

There’s this common saying you hear in academia: those who can’t do, teach. But that axiom certainly doesn’t apply to Jeremy Caplan. Not only did he have a decade of reporting experience before he started teaching entrepreneurial journalism at the City University of New York, but in 2020 he launched his...