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The Business of Content

Jan 31, 2023

While podcasting has been around since the mid-aughts, it’s only within the last half decade that the industry started generating significant revenue, finally crossing $1 billion in 2021. And until recently, there were very few journalists who were solely dedicated to writing about podcasts. That’s a big part of the...


Jan 24, 2023

If you read articles about the state of local news, you’ll come away with a pretty pessimistic view of the industry. But while legacy newspapers have certainly faced a steep decline, there’s a burgeoning explosion of local media startups that are innovating in the space. 

 

One such company is Overstory Media. What...


Jan 6, 2023

B2B used to be the least sexy space in media, but in the last decade we’ve seen a new crop of B2B media companies that are proving to be far more innovative than their B2C peers. Recently, I convened a panel of experts to talk about all the various aspects of B2B media — including running events, launching paid...


Nov 30, 2022

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Matt Brown didn’t set off to build his own solo newsletter business, but he fell into it after taking a buyout at Vox Media sports site SB Nation during the height of the pandemic – a period when very few media companies were hiring.

 

While his SB Nation beat covered all of...


Oct 26, 2022

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When the media outlet Roca News launched in the year 2020, it started creating just about every kind of content you can imagine. There was a newsletter, a podcast, and accounts on every single social media platform.

 

But this everything-but-the-kitchen sink approach...