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The Business of Content

Oct 28, 2019

Advance Publications is one of the largest media companies in the world. It owns dozens of newspapers, the Conde Nast magazine empire, and even Reddit.

A few years ago, it launched the Alpha Group, a tech incubator that would launch small startups and try to grow them into thriving, standalone businesses. One of those startups was called The Tylt, a platform that allows its users to participate in online opinion polls on a wide range of issues. The Tylt was successful enough that Alpha Group spun it off as its own company.

Recently, The Tylt hired Selena Roberts, a seasoned journalist who’s written for The New York Times and Sports Illustrated, to serve as its executive editor. I recently sat down with Roberts to learn about the site’s editorial ambitions and whether online, unscientific polls have any journalistic value.