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The Business of Content

Aug 28, 2020

Quick question: how big do you think the global freight industry is? If your guess is in the billions, then you’re aiming too low. According to some estimates, global logistics generate somewhere in the range of $8 and $12 trillion annually.

For Craig Fuller, that number represents a massive opportunity. His company...


Aug 21, 2020

When Terrell Johnson launched on Substack, he had no intention of rolling out a paid newsletter. He was just trying to escape Mailchimp’s expensive fees and liked that Substack would send his newsletter for free. About a decade earlier, Terrell had created HalfMarathons.net, a running focused website that grew so...


Aug 11, 2020

Josh Spector was blogging before most people even knew what a blog was. Over the span of a decade, he started and abandoned several of them, often before they had a chance to amass much of an audience. But in 2011 he got more serious about audience growth for a blog he ran that focused on teaching standup comedians how...