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The Business of Content

Feb 26, 2018

If you run a hit podcast, you might have a couple avenues open to your for monetization. You could host live events and charge admissions, like what we’ve seen with Slate’s Political Gabfest and Pod Save America. You could, like Gimlet Media, launch a membership program and charge $60 a year for free tshirts,...


Feb 19, 2018

For the past several years, Twitter’s been a punching bag, both for tech writers and Wall Street analysts. It remained unprofitable, was a magnet for trolls, and, worst of all, its user growth came to a halt.

But in just the past few months we’ve seen some meaningful signs of life at the embattled social network....


Feb 14, 2018

The last decade hasn’t been kind to local news. While the entire news industry has experienced hardship, local newspapers have been hit particularly hard. A recent article in the American Prospect detailed how newspaper chains have been bought up by private equity firms and then were systematically cut to the bone,...


Feb 6, 2018

According to Alexa, Wikipedia is the sixth most visited website in the U.S. and the fifth most visited in the world. When you Google famous people, places, or companies, their Wikipedia pages usually come up as the first or second result. If you’re a company that already has a Wikipedia page, then monitoring what’s...