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The Business of Content

Oct 10, 2018

Chris Grady didn’t know much about the webcomic world when he launched Lunarbaboon, a semi-autobiographical comic about family and parenthood. But shortly after launching the comic, he started sharing it to Reddit, and suddenly Lunarbaboon was being seen and shared by tens of thousands of people.

Flash forward a few years, and Lunarbaboon has over a million followers on Facebook. Grady generates $1,500 a month on Patreon and has launched several successful Kickstarter projects related to his comic. His latest Kickstarter, this one for a board game he helped illustrate and create, has already generated $50,000 in backing.

I interviewed Grady about what it takes to maintain a successful webcomic, how he grew his audience, and why popular webcomics often make much more money from merchandise than they do from ads.