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The Business of Content

Jan 13, 2019

When Ben Collins launched his blog about Google Sheets, which is basically Google’s version of Excel, he didn’t intend for it to become a full-time business. He was just documenting his learning process and hoped the blog would serve as an online portfolio for when he went out to seek full-time employment.

But he was surprised to learn that there was an actual audience for his blog posts, and within six months he had thousands of visitors flooding his website searching for how to perform specific actions within Google Sheets.

Eventually, this led to his first paying client, and before he knew it Collins had more incoming business than he knew what to do with. But he wanted to create something a little more scalable, so he started developing an online course for those looking to master the Google Sheets platform.

Within months of launching this course, he was generating thousands of dollars a month in passive income. I interviewed Collins about how he designed his course, how he marketed it, and how he decided on how to price it.