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The Business of Content

Jul 30, 2018

When Christopher Wink graduated college in 2008, he had no intention of launching a media company. He just wanted an entry level journalism job that would allow him to work his way up within the industry.

But back then, when newspapers were hemorrhaging revenue and announcing mass layoffs, there weren’t a lot of journalism jobs to pass around. So, out of desperation, he and a couple other college friends launched a Wordpress blog called Technically Philly. It covered the local tech scene, an industry that at the time was largely ignored by regional news organizations.

Eventually, the blog gained traction and profitability, and the growth allowed Wink and his friends to launch local tech blogs in Brooklyn, Baltimore, DC, and Delaware.

I interviewed Wink about the early days of running an unknown tech blog, what it takes to launch a site in a new city, and why he’s never been all that interested in building out an advertising business.