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The Business of Content

Apr 23, 2018

Think Progress was founded in 2005 as an offshoot of the Center for American Progress, a progressive think tank. What started as a bloggy website has grown into a fully staffed news organization that employs beat writers and conducts investigative reporting.

The site has generated real impact, most recently when it published a list of companies that had established corporate partnerships with the NRA. Activists seized on the list and used social media to pressure many of these companies to drop their partnerships.

I recently sat down with Judd Legum, Think Progress’s founding editor, and asked him about how the site operates, why it decided to leave the Medium platform, and how it managed to generate $500,000 from its readers after Trump was elected.