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The Business of Content with Simon Owens

Apr 30, 2026

My newsletter: https://simonowens.substack.com/

Before launching his own media company, Andrew Palermo spent years working in marketing, where he saw firsthand how affiliate deals between brands and publishers actually worked. That experience sparked the realization that many of the sites earning commissions weren’t...


Apr 28, 2026

My newsletter: https://simonowens.substack.com/

 

Digital advertising has long been shaped by a David-versus-Goliath dynamic, with publishers struggling to compete against tech platforms that control better data, more powerful ad tools, and vastly larger pools of advertiser demand. That raises a few big questions: Why...


Apr 21, 2026

My newsletter: https://simonowens.substack.com/

 

Jessica Dante didn’t set out to build a multi-platform travel media company—she set out to escape one. After an early career managing social media for corporate travel brands, she quickly grew frustrated with the slow-moving, top-down decision-making that defined the...


Apr 16, 2026

My newsletter: https://simonowens.substack.com/

 

For most brands, TV advertising has long operated as an opaque, high-stakes gamble—an expensive channel dominated by middlemen, limited measurement, and a reliance on blunt audience estimates. That’s the system Philip Inghelbrecht set out to disrupt when he...


Apr 14, 2026

My newsletter: https://simonowens.substack.com/

 

The rise of “sleep podcasts” has quietly reshaped a corner of the audio industry, turning bedtime into a high-engagement listening moment. Few creators have benefited more from that shift than Kathryn Nicolai, whose Nothing Much Happens podcast has grown from a...