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The Business of Content

Dec 4, 2019

In November, a company called Minute Media announced it was acquiring The Players’ Tribune, the website founded by Derek Jeter that regularly collaborates with pro sports athletes on first-person storytelling.

Though the name Minute Media might not be familiar to most people, chances are you’ve encountered one of...


Nov 20, 2019

More than a decade ago, before most people even knew what a podcast was, Macmillan, one of the largest book publishers in the world, launched a podcast network. Called Quick and Dirty Tips, the network consisted of short, scripted podcasts that delivered evergreen, practical advice on a range of topics from grammar to...


Nov 14, 2019

Jane Friedman has spent almost the entirety of her professional career working in book publishing. In the mid-aughts, she began writing about the industry, both for professional outlets and her own blog. A few years ago, she launched a paid newsletter that now generates the majority of her income.

I recently interviewed...


Nov 6, 2019

If you listen to the podcast called Startup, then you’ve heard host Alex Blumberg go into exquisite detail about the trials and tribulations of launching a VC-funded podcast network. In earlier seasons, we got a firsthand look about what it was like to pitch venture capitalists, hire talent, and grow the business. In...


Oct 28, 2019

Advance Publications is one of the largest media companies in the world. It owns dozens of newspapers, the Conde Nast magazine empire, and even Reddit.

A few years ago, it launched the Alpha Group, a tech incubator that would launch small startups and try to grow them into thriving, standalone businesses. One of...