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The Business of Content

Mar 24, 2019

John Yedinak didn’t have a traditional journalism background when he started his media company. He was working in the mortgage industry when he read an interview with TechCrunch founder Michael Arrington. The interview inspired him to launch his own blog on the reverse mortgage industry, and as the blog’s audience...


Mar 16, 2019

Peruse through the vast video archive at The New York Times, and you’ll come across plenty of your standard short documentary films, the kinds with voiceover, b-roll footage, and original interviews. But you’ll also encounter some experimental fare. There’s the fake infomercial advertising a phone hotline for...


Mar 2, 2019

Advance Publications is one of the world’s largest media companies. It owns Conde Nast, home to magazines like The New Yorker and Vogue, as well as dozens of newspapers across the U.S. It even has a majority stake in Reddit.

A few years ago, it launched Alpha Group, an incubator meant to launch brand new tech...